Social Media Engagement- the Holy Grail of Online Marketing

I’m a driven visual content creator.  This is something I’ve discovered only in the last couple of years or so.  Thinking back, I can’t recall many days during this time when I haven’t created at least one image, video or gif to share on social media. It’s something I feel called to do, whether or not I actually need to.

And guess what – I would never call myself a graphic designer. I’m in awe of those who do have serious design skills, but I’ve learned to take advantage of the raft of free and low-cost resources now available, and adapt them to my own needs. Most of the designs I create are based on templates.  If it ain’t broke, don’t fix it, is my motto! 

So when I heard about a new package of visual content templates, I was immediately keen to investigate.  It took me just a few minutes to browse through the information and make the purchase. 

The Template Bundle

These content templates are delivered by Katya Varbanova in conjunction with Jamie Nudelman. They’ve spent years creating and testing content to discover exactly what drives engagement and has the potential to go viral. 

I want to let you know that my early results look promising –  I created an image using one of the templates, shared it on Pinterest, and within a few hours it had 5.5k impressions.  That’s more than the vast majority of my Pinterest content! 

Take a look at the short video below for a quick look around the templates…  they are optimised for Canva and easily editable whether or not you  have a paid account. 

AIDA

I’m not talking about the opera…

AIDA is an acronym, first used in the 1800s to describe the marketing journey.

A = Attention
I = Interest
D = Desire
A = Action

Attention is what you need to start the process of a potential client deciding they need what you offer.  Getting someone’s attention is the crucial “rate-limiting” step.

The human eye responds to visual content up to 60,000 times faster than it does to text….  can you see where I’m going with this?

You need eye-catching, attention-grabbing visual content to stand any chance of success with your marketing.  It’s that simple. 

And when you use these templates,  creating attention-grabbing visual content becomes very simple!

Here are a few images I’ve created with the templates (click to view full size):

Why not join my Visual Marketing Ideas Facebook Group too?  
I share lots of tips, resources and tools to create fabulous graphics, videos and gifs – members also get access to exclusive discounts. 

I’d love to see you there!

PIN IT

This is the Pinterest graphic that reached 5.5K impressions within a few hours.