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Viral Visual Content Templates – Create Engaging Graphics In Minutes

Viral Visual Content Templates – Create Engaging Graphics In Minutes

Viral Visual Content – Seriously?

I’m a driven visual content creator.  This is something I’ve discovered only in the last couple of years or so.  Thinking back, I can’t recall many days during this time when I haven’t created at least one image, video or gif.  It’s something I feel called to do, whether or not I actually need to.

And guess what – I would never call myself a graphic designer. I’m in awe of those who do have serious design skills, but I’ve learned to take advantage of the raft of free and low-cost resources now available, and adapt them to my own needs. Most of the designs I create are based on templates.  If it ain’t broke, don’t fix it, is my motto! 

So when I heard about a new package of visual content templates, I was immediately keen to investigate.  It took me just a few minutes to browse through the information and make the purchase. 

The Template Bundle

These content templates are delivered by Katya Varbanova in conjunction with Jamie Nudelman. They’ve spent years creating and testing content to discover exactly what drives engagement and has the potential to go viral. 

I want to let you know that my early results look promising –  I created an image using one of the templates, shared it on Pinterest, and within a few hours it had 5.5k impressions.  That’s more than the vast majority of my Pinterest content! 

Take a look at the short video below for a quick look around the templates…  they are optimised for Canva and easily editable whether or not you  have a paid account. 

AIDA

I’m not talking about the opera…

AIDA is an acronym, first used in the 1800s to describe the marketing journey.

A = Attention
I = Interest
D = Desire
A = Action

Attention is what you need to start the process of a potential client deciding they need what you offer.  Getting someone’s attention is the crucial “rate-limiting” step.

The human eye responds to visual content up to 60,000 times faster than it does to text….  can you see where I’m going with this?

You need eye-catching, attention-grabbing visual content to stand any chance of success with your marketing.  It’s that simple. 

And when you use these templates,  creating attention-grabbing visual content becomes very simple!

Here are a few images I’ve created with the templates (click to view full size):

Why not join my Visual Marketing Ideas Facebook Group too?  
I share lots of tips, resources and tools to create fabulous graphics, videos and gifs – members also get access to exclusive discounts. 

I’d love to see you there!

 

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This is the Pinterest graphic that reached 5.5K impressions within a few hours. 

Keep In touch

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Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
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Facebook Marketing – You’re Doing It Wrong!

Facebook Marketing – You’re Doing It Wrong!

Facebook… the mere mention of it triggers strong opinions, whether or not you’re a small business owner.

Hardly surprising, given the controversy surrounding the world’s largest social network in recent years.

Despite this, business owners still flock to Facebook with high hopes of selling their products and services –  only to find the reality is less appealing.

No-one is buying. No-one even stops to look. No-one cares.

What’s that about?

Sorry to break it to you but you’re doing it all wrong.

This is not 2012 –  simply posting a picture on Facebook and telling people how wonderful your product or service is, will not entice them to buy.  You’ll be lucky if anyone actually sees your post, assuming you’ve done the “right thing” and shared it on your Facebook business page.

No, I’m not crazy (well, no more than usual) but you might just want to read further to find out what on earth I’m on about…

Your Clients Don’t Care About You.

It’s true – they only care about how you will solve their problems. Once you realise this, marketing becomes easier because you’ll stop talking about “I” or “We” and focus more on “You” (the most powerful word in the English language) .

your clients don't care about you

It’s pointless sharing a post on Facebook, listing your products or services with a poor-quality image and absolutely no explanation or reason why anyone would be interested.  As an admin of several Facebook groups, I’m amazed at how many of these posts I see every day. It’s rather soul-destroying.

The Facebook Algorithm

Ah – the technical term that we all know these days, at least if we’ve spent any time on Facebook.   It’s a bit of a mystery, which makes it intriguing;  I bet you’ve read all sorts of articles on the topic of “beating the algorithm”. 

Unfortunately, you can’t beat it, but when you use strategies that work WITH it, by optimising your Facebook activity so that potential clients easily see the benefits they’ll get from working with you –  THAT is where the magic happens.

Let’s explore this in more detail…

Facebook Pages

Facebook pages for business launched in November 2011.  In the early days, everything was hunky dory – you’d post on your page and hundreds of people would see your updates in their newsfeed.  You’d probably even sell stuff quite easily!

Things began to change as more and more businesses jumped in –  nowadays there are 90 million small businesses using Facebook. And Facebook has 2.45 billion worldwide active users.

It would be impossible to show all posts from a page to all the Facebook users who have liked that page – there is simply not enough space in the newsfeed, and it would contain nothing but page posts.  Obviously, that wouldn’t be a good experience for users who primarily sign up to Facebook to keep in touch with friends and family.

Mark Zuckerberg has repeatedly emphasised that the whole ethos of Facebook is friends, family, community – it’s NOT about promotion of businesses.  Understandably, Facebook wants businesses to pay for ads.   There’s no such thing as a free lunch!

Side Note:  Facebook Ads are an amazing tool to get your business in front of thousands of your target clients, including those who are already interested in what you offer.  But jumping in without a strategy will almost certainly end in disaster –  it’s worth getting help from an expert or you could try my £25 training!

Therefore, the algorithm restricts posts from business pages, only showing those that have had plenty of engagement (likes, comments, shares) and are clearly popular.

It’s estimated that currently (late 2019), organic page reach is under 5% – meaning that less than 5% of the people who have liked a page, will see that page’s posts in their newsfeed.   A pretty grim prospect for page owners – although you should see it as a challenge to produce more engaging posts….

And you could try an additional strategy I’m going to talk about next.

Your Facebook Profile

It used to be the case that Facebook’s Terms stated that you must not use a personal profile for “commercial gain”.  Nowadays however, Terms state that you must:

  • Use the same name that you use in everyday life.
  • Provide accurate information about yourself.
  • Create only one account (your own) and use your timeline for personal purposes.

While I’m by no means suggesting that you fill your personal timeline with posts urging people to buy from you (that’s never going to work!) –  you should certainly be letting people know about your business and what you offer potential clients.   That’s in addition to personal posts about your everyday activities, whether or not business-related.

You’ve heard the saying “people buy from people” –  if your Facebook followers get the chance to see behind the scenes, to meet the person behind the business –  doesn’t it make sense that they’ll be far more likely to buy from you?

This is particularly important for small or micro businesses – if YOU are the business, there’s no point trying to pretend otherwise.  Authenticity is a valuable commodity!

The benefit of sharing business-related updates on your personal profile are many –  the big one being that your posts are far more likely to be seen when they’re not coming from a business page.

With me so far?  OK – there are a few things you’ll need to do in order to get your profile ready.

Optimise Your Facebook Profile

There are 8 areas you should work on to encourage potential clients to get in touch with you.

 

  1. Your Intro – 101 characters to describe what you do, your target clients and exactly how you help them. Appears immediately under your profile cover image.
  2. Your Bio – if you wish, add your place of residence, your social media profile links, website and any other links (such as Facebook Groups you manage)
  3. Your Workplace – this is essential.  Hyperlink it to your Facebook page so that people can immediately click through to learn more.
  4. Your Profile Image – a clear head shot. Don’t be tempted to use a logo, nor a picture of your dog, cat or other pet. Remember, people buy from people! Add a description behind the image too –  make it all about your business.
  5. Your Cover Image – this is your opportunity to get creative with an image related to your business and how you help clients. Change it from time to time to reflect specific products/services/promotions.  As with the profile image, add a description.
  6. Your Featured Image(s) – here you can upload up to 9 images that appear in a grid layout.  All of these could be business-related and each one has a description.  Alternatively, use one large image to fill the space – again, business-related with a description behind it.
  7. Allow Followers – this is a feature within your Facebook settings > Privacy > Public Posts.  Setting this to Public means that people who are not your Facebook friends can follow you and see your public posts, meaning you’ll reach a wider audience. You always have the option to limit your posts to friends only, or restrict them even further if you wish.
  8. Your “Other Name”. This is the text that appears on your profile cover image in desktop view, and in brackets underneath your cover image in mobile view. Use keywords relevant to your business – g. mine says “Video and Facebook Ads”. When you add this, your profile/name appears whenever someone types those keywords as part of a comment in groups you belong to.  Magic – an instant referral for you!

Here’s a short video tutorial explaining how to add keywords (“Other Name”) to your Facebook profile:

Facebook Groups

As previously mentioned, Facebook’s focus is firmly on friends, family and community.  At the start of this year they emphasised the importance of Groups – and there have been several major updates to Groups throughout 2019.  (interestingly, hardly anything has been said about business pages)

Groups tie in nicely with your personal profile strategy –  although you can now join some Groups as your page, you’ll have a far better experience when you join as your profile.   People buy from…..  you know the rest.

Join a few groups where your ideal clients are likely to be – participate in discussions, answer questions, add value.  Start your own conversations if you have something worth saying.  

All of this will raise your profile and you will start to be noticed by other members –  they might check out your profile and guess what, they’ll see exactly how you can help them because you took the time to make it crystal clear.  Soon they’ll be contacting you to find out more.

What’s Next?

Despite the length of this post, I’ve only scratched the surface of what’s possible with Facebook when you use it strategically.  Forget what you’ve been told by “experts” in the past – nowadays it’s about harnessing all the tools on offer, not sticking rigidly to posting twice a day on your business page.

I’m not saying you should give up posting on your page altogether – quite the opposite,  it’s important that any visitors see an active presence – and of course aim to keep your updates engaging and relevant.

Want more in-depth advice on getting the best from Facebook?

My Facebook Focus session is exactly what you need.  For £125, we’ll meet via Zoom (or in person if you’re local) to optimise your profile and talk through the various features you need in place to get that pesky algorithm working FOR you not against you.

Book your slot here  –  Advance payment required; I’ll contact you to arrange.

Questions or comments? I’d love to hear your feedback, go ahead and post below!

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Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
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6 Reasons You Need Content Marketing To Build Your Business

6 Reasons You Need Content Marketing To Build Your Business

Why content marketing?

You’ve probably seen the term everywhere in the last few years, but do you know what content marketing is?
The Content Marketing Institute defines it thus:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

There are several ultra-important words in this sentence – my picks would be: relevant, consistent, attract, audience, profitable. 

What does content marketing actually involve?

Most small businesses with an online presence have at least a vague idea of the concept of content marketing. In practice, it’s the process of publishing e-books, videos, articles, images and any other type of content online to market a business or product.

There are a couple of problems, though. Much of the content marketing advice you’ll read online comes from digital marketing agencies, and it’s often overwhelming for a small business that doesn’t have a marketing team. How on earth are you supposed to pump out all those videos and e-books when you’ve products to sell and customers to keep happy?

In a fit of enthusiasm, you create a PDF and then post about it a little on social media. This doesn’t work, which means you don’t get the results you expected and – understandably – you now feel despondent about the whole idea of content marketing.

But the bottom line is that content marketing IS important and well worth getting to grips with. Let’s look at some of the reasons why:

Great content is valuable for SEO.

These days, search engine optimization has to start with quality content. True, you still need some keywords and backlinks to your site to do well in Google searches, but the days when just keywords and backlinks worked are long gone.

Google is pretty smart these days – it understands questions and longer phrases, so a long string of keywords at the bottom of your web page won’t help, and could actually get you penalised.  I’m amazed that some websites still have this – and “keyword stuffing” just looks so obvious and unnatural!

Google also looks at other factors such as your social media activity, and the relevance of your content. By that I mean how good you are at answering questions that people are asking – and searching for the answers – in Google.

Content brings you traffic.

You need content to encourage visitors to your website, for example a Facebook page post or an Instagram image. Then you need content to let them get to know, like and trust you. Posting regular blogs and videos will be a valuable contribution. If they like what you publish, they’ll come back for more.

It’s an ongoing process; you need to be publishing content such as social media updates on a daily basis, or several times a day – and blogging regularly (I’d suggest at least once a month, but find your own comfort level).

Ideally,you should be creating other types of content such as videos, slideshares, infographics regularly too. Don’t forget that one piece of content (e.g. a blog post) can be repurposed into other forms such as video, slideshare, downloadable checklist etc.

When you understand how to extract the maximum value from your content, it won’t seem like such hard work.

Content brings you leads.

 Once you’ve captured attention with your content you’ll need more to generate leads. You can do this by exchanging a useful checklist or guide (yes, this is content too!) for your visitors’ email addresses. Think about the questions that your clients ask you most frequently, and create a guide, checklist or cheat sheet that answers these questions – all you need is a Word document, made into a pdf and uploaded to your website.

Set up your email software to deliver this as a download when someone enters their email address, and bingo – job done and a new subscriber on your list.

Content builds trust.

There are millions of websites out there, why should anyone buy from yours? You need to make a connection with your visitors, to show you understand them and can be trusted to deliver exactly what they need.

Guess how you do that? Yes, with content – relevant content that answers their questions and addresses their concerns, making you the go-to person in your niche. When that happens, watch your business become profitable!

Content grows your brand.

If your content has a consistent message that’s congruent with the rest of your business then your content will tell the world about what you do, how and why.

People will be attracted to you because your message triggers an emotional response, making them feel “I need this”. Quite simply, emotion is the fuel for every successful marketing strategy. 

Content helps you sell.

There is an art to writing product descriptions and articles that sell. It’s all about emotion! But to make your sales content work at its best you’ll need to deliver it to your audience when they are 100% ready to buy. How do you know when that is? If you’ve been nurturing and tracking their progress using content marketing, then you’ll have all the information you need.

As you can see, there’s a bit more to content marketing than posting on social media and updating your website a couple of times per year. If done well it can bring you traffic, leads and sales. Are you ready to get started? 

Questions?  Post them below!

Ready to get started?

All types of content are essential to marketing these days but it’s time-consuming to create those images and videos if you’re new to the whole concept of content marketing.

Take a look at my done-for-you Brilliant Business Bundles that give you eye-catching graphics and videos for your website and social media, as well as help with setting up your Facebook Ad campaigns.  They’re designed for busy business owners just like you, to save you lots of time and effort!

Why not say hello on my Facebook page too? 

Blogging is another essential content strategy – if you’ve not started blogging yet, or maybe you’ve been blogging for a while but there are aspects you don’t understand, or you’re not happy with the way your blog looks – my blogging support package Be A Better Blogger  will definitely have something to suit your needs –  why not take a look now?

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Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
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16 Motivational Quotes For Entrepreneurs (Free To Share)

16 Motivational Quotes For Entrepreneurs (Free To Share)

Need a bit of motivation?

Sometimes, a quote is all you need to get you motivated and in the mood to tackle something you’ve been putting off… here’s a selection that I hope you will find helpful!

You are welcome to share – all I ask is that you link back to this blog.  

The images are optimised for Pinterest, but they will work on most social networks (not Instagram) 

Let me know…

Which one resonates most with you?

Please feel free to download and share, but you MUST include the following credit:
Designed by Naomi J Johnson / Value Added Video

or simply link back to this blog post.

Happy Sharing!

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Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
Privacy Notice :: Terms :: Disclaimer

How To Get Your Blog Posts Noticed

How To Get Your Blog Posts Noticed

I wrote a blog post – what’s next?

You’ve written a blog post –  great!  It feels good doesn’t it?  Now that it’s written and published,  obviously people will be flocking to read it…?

Sorry to burst your bubble, but that’s not going to happen, unless you’re a worldwide celebrity or member of the blogging Illuminati.  For us mere mortals, the work does not stop when that blog post is published.   The world is not eagerly awaiting your latest words of wisdom.   “If you build it, they won’t come” is the truth of the matter.

I’ve previously written about the benefits of blogging for your business, how to generate ideas and write consistently.  It’s worth a reminder here that blogging is not about self-promotion. It’s about providing useful, relevant content that your target audience finds interesting – and cultivating that audience over weeks, months and even years.

Let’s look at a few ways to get your amazing blog post noticed and read by as many of your target clients as possible.

Be yourself.

We are all influenced by others – by what we read, what we watch and listen to.  You should develop your own style of writing, just as you have your own ways of speaking and interacting with family, friends and business colleagues.

Don’t try to be someone you’re not – obviously this applies in every aspect of business.  People are quick to spot a fake!

Use simple language.

Write as if you’re speaking to a friend or colleague who doesn’t have your level of specialist knowledge – think about how you’d explain something them in simple terms.

Don’t try to baffle people with technical jargon or complex descriptions (unless you are writing solely for an audience in the same industry as you).  Always make it conversational and invite feedback.

Promote other blogs and bloggers.

As I said at the start, blogging is not all about you.  If you’ve read a great post recently, and it’s relevant to the topic you’re currently writing about, include a link to that blog.

Hyperlink it with relevant keywords and you’ve given yourself an SEO boost as well as helping the other blogger. Share other blogs on social media too, if the topic is relevant to your audience.  I do this all the time.

I use Feedly, a free RSS aggregator tool, to compile lists of relevant blogs that I can easily scan and pick out interesting and relevant posts to share.  It’s not all about you!

I read a few other blog posts to help me compile this one, including “How to get your blog noticed” by Arfa at She Means Blogging.  Check it out! 

Share on social media.

This is an obvious one but many bloggers forget that sharing a post just once isn’t going to work.   Once you’ve written and published a blog post, you need to share it multiple times for as long as it’s relevant to your audience – which may well be years!

Yes there’s work involved, but there are many tools that allow you to automate social media posts. Having said that, I don’t recommend automating everything, because it looks bad and will likely reduce the reach of your posts.

I find Buffer particularly useful – if you install its Chrome extension, it’s very easy to share a snippet of your blog post – simply highlight the text you want to share, right-click and choose “share selected text”.
Choose which social network to share on and you’re done!

buffer selected text

Appropriate social networks will vary according to your business, but in general I’d recommend Facebook, Twitter and LinkedIn as the best places to share.

In particular, Facebook groups are worth spending time researching and joining those where your target clients are likely to hang out.  Be aware though that each group has its own rules – don’t share blog or website links if that contravenes the group’s rules.

Just think  – if someone in a group asked a question and you happen to have a blog post that provides an answer – wouldn’t it be worthwhile replying to their question and linking to your blog post?  They’re very likely to go and read the post –  and with any luck, explore more of your website too.   I’ve used this strategy myself many times –  the majority of my clients find me via Facebook.

For many business bloggers, Pinterest is a must. You may think of Pinterest as a social network, but it’s primarily a search engine, and a very effective one.  People use Pinterest for research and they are often on there with the intent to buy.  I’ll come back to Pinterest later when I discuss images.

Repurpose your blog posts.

It would be silly not to mention this in an article about getting your blog posts noticed.   What do we mean by repurposing?

A blog post is a piece of written content –  generally 500 words or more in length.  When you’ve written a piece of that length, it gives you many shorter snippets that you can use for:

  • Tweets
  • Facebook posts
  • Instagram posts
  • LinkedIn articles or posts
  • Pinterest pins

You could also record a video of yourself talking about the content of your post –  upload it to YouTube, Facebook and LinkedIn.  Take a 60 second snippet and share to Instagram and your Stories on Facebook and Instagram –  or Instagram TV if you’ve set that up (I haven’t as yet!)

Make a slideshare presentation based on your blog post, turn that into a pdf and offer it as a free download.  The official term for this is a Content Upgrade.  You’re giving people a way to keep the blog post for reference, without having to return to read the original every time.  And of course when you offer the download in return for their email address, you go on to keep in touch with them regularly – ensuring you’re always in their mind when they need the sort of help you provide.

As an alternative video idea, use Lumen5 to produce a short slideshow-style video based o the blog post.  I’ve done that several times – here’s a video based on my post “Blog Like You Mean It”

Add eye-catching images.

This is so important.  Research has shown that the brain processes images up to 80,000 times faster than text.   A block of text looks plain and uninteresting, but add a vibrant image or video, and we’re immediately drawn to the page.

the eye processes visual content up to 60,000 times faster than text

Any old image you find on Google won’t do –  unless you want a hefty fine.  You need copyright free images, or even better, those you’ve created yourself.

We talked about Pinterest earlier –  if you plan to use it, you’ll need to take the time to create additional images because it has very specific requirements – the optimum size is 600 x 900 pixels (portrait orientation).  I make sure each of my blog posts has a “pinnable” image at the bottom – as well as a “featured” image at the top.

It’s often worth adding the title of your blog post on the image – and always make sure you use a keyworded alt tag (this helps with SEO as it shows up when the image doesn’t load for whatever reason)

And of course, don’ t forget your call to action at the end of each post.  Tell people what you want them to do next…

Email your subscribers.

You do have an email list, don’t you? People who’ve opted in to hear from you regularly…
When you publish a new blog post, it makes sense to let these people know – send them an email with a brief precis of the post and a link to read it in full.  Always invite them to reply or message you if they want further information or simply to offer feedback.

Your turn…

What do you do to promote your blog?  What works best for you? What do you need help with?
Let me know in the comments.

Not sure how to get started?  I’d love to help –  check out my blogging support packages or message me with any questions you have about blogging or creating eye-catching images and videos.

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Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
Privacy Notice :: Terms :: Disclaimer