01777 249075 / 07817 128027 naomi@valueadded.video
How To Use Pinterest To Build Your Online Audience And Generate Free Website Traffic

How To Use Pinterest To Build Your Online Audience And Generate Free Website Traffic

Give Pinterest a chance

Pinterest… it’s been around since 2010 but in recent years has been swamped by the buzz over newer platforms such as Instagram, Snapchat and TikTok.  However – Pinterest has never gone away and quietly, in the background, it’s growing rapidly and becoming a platform you ignore at your peril. 

Read on to discover exactly why you should be taking notice of Pinterest in 2020 and beyond.

pinterest marketing for beginners training

Pinterest Facts

Here’s a few things you may not know about Pinterest:

 

✔️It’s the second biggest search engine (after Google/YouTube)  2 billion searches per month

✔️There are 400 Million Active Monthly Users on Pinterest (50% outside US) – as of August 2020

✔️A Pinterest pin lasts around 1700 times LONGER (3.5 months) than an Instagram or Facebook (90 mins) post.

✔️ 85% access Pinterest on a mobile device

✔️ 84% of weekly users use Pinterest to help decide what to buy

✔️ 77% of users found a new brand or product via Pinterest

✔️ 40% of Pinterest users have household income over $100k

✔️ 97% of Pinterest searches are unbranded – it’s a level playing field

✔️ 48% of pinners use Pinterest for shopping (compared with 14% on Facebook)

Mindset change required!

As mentioned above, Pinterest is a search engine – not a social media platform.  That’s where people get confused, because back in 2010 Pinterest WAS considered a social media platform, meaning you had to work to build up your followers, encourage interaction and engagement, and all the other stuff required by social media –  much of which can be somewhat of a drain on energy and resources.

The important thing to remember is that Pinterest users are there to find things –  perhaps just inspiration and ideas, but often very specific answers to questions – exactly as we’d search on Google.  When you keep this in mind, you’ll begin to see why Pinterest is a valuable marketing channel, with the added bonus of being a visual search engine.  I’ve talked before about the power of visual content –  the human brain is wired to react to visual stimuli way ahead of text, and everything on Pinterest is visual (image, gif, video).  Starting to get the idea?

Repeat after me….. PINTEREST IS A SEARCH ENGINE  🤣

Pinterest and me

I first joined Pinterest in 2011 – back then it was still considered a social network, and at the time, my business was mainly focussed on social media management and training. I was active on Pinterest for 3 or 4 years but began to lose interest – until last year (2019)

Since then I’ve completely revised my Pinterest strategy in line with its search engine functionality.  I’ve learned that keywords are vitally important throughout the platform (bio, board titles/descriptions, pin titles/descriptions), as is pin design – and most importantly, that Pinterest is NOT purely for design-led businesses.

Bloggers in particular can be extremely successful on Pinterest with the right strategy.  I now get a significant amount of web traffic from Pinterest – although Facebook is still currently my primary “social” source.  I know, Pinterest isn’t social media, but Google seems to think it is – at least the Analytics platform. 

 

Will Pinterest work for my business?

There’s a very easy way to find out.  Go to Pinterest (you’ll have to create an account if you don’t have one –  or ask a Pinterest user to do the search for you)  and type a few keywords related to your business into the search.

You’ll see that the search auto-populates (as it does in Google) with related keywords;  you will also see a page of results. These are images called pins, each of which links (or should link) to a specific web page.

Are any of the pins related to your business niche?  If not, then fair enough, Pinterest may not be suitable for you –  but if there’s a reasonable number of relevant pins,  you should definitely consider getting started with a Pinterest business account.

Getting results from Pinterest

Pinterest works well for both product & service-based businesses – it’s traditionally been thought of as only appropriate for design-related and creative niches – but that’s an outdated viewpoint.  People come to Pinterest to find solutions to their problems.  They’re probably searching for the type of help that you provide…

If you’re NOT in a creative niche, now’s the time to get involved, because fewer businesses like yours have cottoned on to the power of Pinterest as yet.  It’s a golden opportunity.

To sum up, Pinterest is a brilliant way to drive traffic to your lead magnets, blog posts, podcasts, YouTube channel, product pages (if you’re an online retailer). Basically, Pinterest is a source of free, organic website traffic… with no algorithm reducing the reach of your links or pushing you way down the feed because you’re a business. (Facebook, I’m looking at you!)

Pinterest boards and pins frequently appear in Google searches – double whammy!

Pinterest can be used as a brand awareness tool and source of referral traffic for big brands and small businesses.  Remember one of the points at the top of this article?   97% of Pinterest searches are unbranded – meaning that small businesses can compete with the big guys on a level playing field.

Now, do you think it could be worth learning how to use Pinterest to promote your business?

pinning to win free guide to pinterest marketing

But I’m not a graphic designer…

Neither am I. We don’t need to be.  It’s true that Pinterest requires high quality visual content, whether that’s images, gifs or videos, but the good news is that there are plenty of easy ways to produce your own, using free (or low-cost) online tools. 

A couple of my online go-tos are Canva and Easil, but there are many others,  or of course you could use software such as PowerPoint (vastly underestimated as a design tool!)

Once you understand that Pinterest images need to be portrait format in a 2:3 ratio, you’ll be able to set up templates that you can edit over and over by simply swapping out the images, colours, and text to create new pins. 

In fact, both Canva and Easil have lots of pre-made Pinterest templates –  I’d suggest using these to begin with, (obviously changing the images etc. to match your brand) until you have enough experience to start designing your own.

Ready to get started?

I hope you’re now convinced that Pinterest is worth further investigation. I have just the thing –  my free guide “Pinning To Win” gives you a basic understanding of Pinterest as a marketing platform, and also includes a discount code for £20 off my online training “Power To The Pin” meaning you get this for £17 instead of £37.

Here’s a quick video summary of what’s included in the training:

If you’re feeling a bit overwhelmed and unsure about creating your own visual content for Pinterest or elsewhere,  I’d love to welcome you to my free Facebook Group VISUAL MARKETING IDEAS FOR YOUR BUSINESS, where I share lots of tips, tutorials, free resources and more for making the most of online design tools.

Boost your Social Media Engagement with these Viral Content Templates

PIN IT

free guide pinterest marketing for beginners

Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
Privacy Notice :: Terms :: Disclaimer

Why Ignoring Visual Content Will Cost You Sales

Why Ignoring Visual Content Will Cost You Sales

Stand Out And Deliver

Lockdown may be easing now but some things haven’t changed – and aren’t likely to in the foreseeable future…

We live in an increasingly fast-paced world.  People nowadays expect instant answers and solutions to whatever they’re seeking.

Social media newsfeeds move rapidly, meaning that you have only a small window of opportunity to get your content noticed.  Equally, if someone lands on your website and doesn’t find what they want within 5 seconds or less, they’ll click away and may never return, losing you a potential sale.

If your social media updates don’t have a strong visual trigger, they’ll most likely be ignored.

You need to provide eye-catching visual content that makes people take notice – and images are a vital part of this.

Images Sell – Fact

It’s been proven in various studies that social media updates including an image generate much higher engagement rates.

Take a look at this infographic from Wishpond, showing the power of images on Facebook.

 

The Impact of Photos on Facebook Engagement

 

Studies (originally by 3M) have shown that the human eye responds up to 80,000 times faster to images than it does to text – that alone should be enough to convince you of the power of visual content.

the eye processes visual content up to 60,000 times faster than text

Visual Content Sharing

It’s no coincidence that these two visual content platforms have grown so rapidly.  Instagram is currently the fastest growing social network with over 1 billion monthly active users (MAU) – and Pinterest has 376 MAU as of Q1 2020.

Take a look at this Steamfeed article for an insight into why Instagram has become so popular.

Incidentally, don’t be misled into thinking that Pinterest is a social network.  Its primary function is as a search engine, and a very powerful one too.

Pinterest Facts

I first joined Pinterest in 2012 – back then it was still considered a social network, and at the time, my business was mainly focussed on social media management and training. I was active on Pinterest for 3 or 4 years but began to lose interest – until last year (2019)

Since then I’ve completely revised my Pinterest strategy in line with its search engine functionality.  I’ve learned that keywords are vitally important throughout the platform (bio, board titles/descriptions, pin titles/descriptions), as is pin design – and most importantly, that Pinterest is NOT purely for design-led businesses.

Bloggers in particular can be extremely successful on Pinterest with the right strategy.  I now get a significant amount of web traffic from Pinterest – although Facebook is still the primary source for me.

Content Brings Traffic

You need content (visual and written) to encourage visitors to your website, for example a Facebook page post, an Instagram image or a Pinterest pin.

An early marketing strategist coined the acronym AIDA – attention, interest, desire, action…  the crucial first step is ATTENTION –  that’s down to your visuals!

Then, you need content to let them get to know, like and trust you.

Posting regular blogs and videos will be a valuable contribution. If they like what you publish, they’ll come back for more.

It’s an ongoing process; you need to be publishing content social media updates on a daily basis, or several times a day – and blogging regularly (I’d suggest at least once a month, but find your own comfort level).

Ideally, you should be creating a range of content such as videos, gifs, slideshares, infographics, as well as static images, on a regular basis.

Don’t forget that one piece of content (e.g. a blog post) can be repurposed into other forms such as video, slideshare, downloadable checklist etc.

When you understand how to extract the maximum value from your content, it won’t seem like such hard work.

Making It Easy

You don’t need to hire a graphic designer, spend ££££s on software or hours studying YouTube videos in order to create attention-grabbing visual content.  I will add a caveat here –   I’d always recommend working with a graphic designer for something crucial such as a business logo, printed brochures etc. 

But for everyday visual content such as images, short videos and gifs that will be shared online – there is a myriad of online design tools that make it incredibly simple to produce excellent results. 

Ready To Get Started?

All types of content are essential to marketing these days but it’s time-consuming to create those images and videos if you’re new to the whole concept of content marketing.

Take a look at my Online Visibility Essentials package, your instant solution to getting noticed –  a collection of eye-catching graphics and videos to share on your website and social media. It’s designed for busy business owners just like you, to save you lots of time and effort!

If you’re feeling a bit overwhelmed and unsure about creating your own visual content, I’d love to welcome you to my free Facebook Group VISUAL MARKETING IDEAS FOR YOUR BUSINESS, where I share lots of tips, tutorials, free resources and more for making the most of online design tools.

DIY Templates

I’d suggest you look at this bundle of over 100 visual content templates. Created by a viral marketing strategist, they are tested and proven to generate high engagement; having used them myself for the last 6 months, I can certainly confirm their effectiveness.

I only recommend products I’ve purchased, tested myself and been completely satisfied with – I am an affiliate for the Viral Templates so when you purchase from my link, I receive a commission.  The video below features a few of the images I have personally created using these templates.

PIN IT

ignoring visual content will cost you sales

Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
Privacy Notice :: Terms :: Disclaimer

Secrets Of Social Media Engagement

Secrets Of Social Media Engagement

Social Media Engagement- the Holy Grail of Online Marketing

I’m a driven visual content creator.  This is something I’ve discovered only in the last couple of years or so.  Thinking back, I can’t recall many days during this time when I haven’t created at least one image, video or gif to share on social media. It’s something I feel called to do, whether or not I actually need to.

And guess what – I would never call myself a graphic designer. I’m in awe of those who do have serious design skills, but I’ve learned to take advantage of the raft of free and low-cost resources now available, and adapt them to my own needs. Most of the designs I create are based on templates.  If it ain’t broke, don’t fix it, is my motto! 

So when I heard about a new package of visual content templates, I was immediately keen to investigate.  It took me just a few minutes to browse through the information and make the purchase. 

The Template Bundle

These content templates are delivered by Katya Varbanova in conjunction with Jamie Nudelman. They’ve spent years creating and testing content to discover exactly what drives engagement and has the potential to go viral. 

I want to let you know that my early results look promising –  I created an image using one of the templates, shared it on Pinterest, and within a few hours it had 5.5k impressions.  That’s more than the vast majority of my Pinterest content! 

Take a look at the short video below for a quick look around the templates…  they are optimised for Canva and easily editable whether or not you  have a paid account. 

AIDA

I’m not talking about the opera…

AIDA is an acronym, first used in the 1800s to describe the marketing journey.

A = Attention
I = Interest
D = Desire
A = Action

Attention is what you need to start the process of a potential client deciding they need what you offer.  Getting someone’s attention is the crucial “rate-limiting” step.

The human eye responds to visual content up to 60,000 times faster than it does to text….  can you see where I’m going with this?

You need eye-catching, attention-grabbing visual content to stand any chance of success with your marketing.  It’s that simple. 

And when you use these templates,  creating attention-grabbing visual content becomes very simple!

Here are a few images I’ve created with the templates (click to view full size):

Why not join my Visual Marketing Ideas Facebook Group too?  
I share lots of tips, resources and tools to create fabulous graphics, videos and gifs – members also get access to exclusive discounts. 

I’d love to see you there!

 

PIN IT

This is the Pinterest graphic that reached 5.5K impressions within a few hours. 

Keep In touch

If you’d like to receive occasional emails with useful hints and tips for your online marketing, simply add your details on the right and click SEND.
Unsubscribe at any time by clicking the ‘unsubscribe’ link at the bottom of every email. Your details will be stored in my email marketing software but will never be sold to third parties. For full information on how your data is processed, please see the Privacy Notice.

Copyright © 2019 Naomi Jane Johnson t/a Value Added Video
Privacy Notice :: Terms :: Disclaimer