How To Create An Animated Logo With Powerpoint
You’ve probably noticed that video is everywhere – more and more business owners are realising that it’s pretty much an essential part of any marketing strategy these days. If you’re creating videos regularly for your business, that’s great. But are YOUR videos getting lost in a sea of sameness? With so many videos now being shared on social media, it’s important to ensure that yours are seen – what are you doing to make them stand out and get noticed?
An animated logo – often called a logo reveal or logo stinger – is a simple way to add your branding and identity to every video you create and share online, either at the start, the end, or even both. And it’s very easy to create your own in just a few minutes, using a tool that the majority of PC owners have access to: Powerpoint.
Yes, our old friend Powerpoint has capabilities you probably hadn’t dreamed of – it’s by no means limited to creating those same old presentations that cause people to fall asleep in meetings and workshops. I’m sure you’ve heard of Death By Powerpoint 😉
Add Branding – Get Your Videos Noticed
If you want to be seen amongst the ocean of video content, your videos need to stand out and be unique to your business. An animated logo adds a touch of essential branding!
As well as adding your animated logo to existing videos, use it as a standalone clip to share on social media – it’ll work well on Facebook, Twitter, LinkedIn and Instagram. It’s even possible to upload videos directly to Pinterest nowadays.
You could also convert it into a gif and include that format in your emails (gifs are equivalent to images and they’ll autoplay wherever placed). Try the EZGIF site – it makes the process very straightforward.
So how do we create a logo animation in Powerpoint? The simplest way to explain is in a video – watch below to follow the process step-by-step as I produce a simple animated logo and tagline. Why not add music to your video too – there are many places you can download royalty-free tracks, including YouTube’s own audio library (select “attribution not required”) and Facebook’s “Sound Collection” – find this under “Publishing Tools” in your own Facebook page.
NB the video has my previous branding, please contact me via this email if you have comments or feedback.
Need A Bit More “Wow”?
Want even more visual punch to your logo reveal? Here’s a showreel of examples that I’d love to create using YOUR logo – can you believe they’re just £20? Message me to get started. I’ll need your choice of design (let me know where it appears in the video), and your logo in png format. Not sure what that means? Just ask, I’m here to help